Franchising essentially means selling a successful, well-conceived and tested business system; a type of formula that the company (that owns the business idea – i.e. the franchisor) must develop and test through its own business first, in order to prove that the formula can be repeated and will make a successful franchise. By purchasing the franchise, the franchisee thus enters into a tested and therefore less risky business model, getting a recognised brand name and the knowledge required.
The franchise business formula is essentially based on the reputation of the franchisor, the reputation and visibility of its brand name and the related quality of the product or service, good quality-price ratio and, not least, good accessibility to products and services. Unlike an ordinary business partnership, this is a special form of business network organisation where the franchisees (buyers of the business model) are legally private entrepreneurs. The franchisee presents the franchisor’s concept as an independent company in his own sales area, while enjoying the benefits of using the franchisor's experience and the advantages of the system. For this purpose, the franchisee pays a provision, the amount of which depends on the visibility of the brand name and the level of development of the franchisor's franchise system.
The franchisor undertakes to offer continuous support to the franchisee and to continue developing the franchise system and the necessary support for the franchisee, while the franchisee undertakes to perform the entire concept of the system correctly and to recognise his responsibility for the entire system. A franchisee’s success also means success for the franchisor. Business will be profitable and successful for the franchisor only if the franchisee is successful. Therefore, the franchisor provides the best support possible to the franchisee in order to achieve common goals and share in the success.
Become independent! Never before have so many people decided to become independent, private entrepreneurs. There are a number of reasons to make this decision: wanting economic independence, better social status, better quality of life and personal responsibility. This is what motivates people to start their own entrepreneurial career. Now you can make your dream about being your own boss come true! We present the Odeja business franchise model that you can become a part of, too.
Odeja d.o.o. is the largest specialised manufacturer of quilted textile products in Slovenia. The textile company of today, with the latest equipment and 150 employees, continues the long tradition of the Thaler family workshop in the centre of Škofja Loka where they started producing handmade quilts as early as 1927. The Odeja product range includes all types of products to furnish beds for children, adolescents and adults. One of Odeja’s most important strategic directions is the development and sale of products with a higher added value, which is why we put a lot of emphasis on keeping track of technological developments in the world and targeting markets worldwide with our own brand.
Our products are distinguished by top of the line materials and high quality. Designing collections, developing new products, designing packaging and creating the corporate identity of the brand is achieved by Odeja’s own design and development team. In recent years, we have established a recognisable line of beautifully furnished retail stores in all larger towns in Slovenia, which is a significant step closer to better visibility and accessibility of Odeja products. The positive results and buyers’ responses encouraged us to expand our network even further. We would like to offer our buyers maximum value for their money – with the product itself, as well as with the buyers’ purchasing experience. Good advice in choosing the right product to meet the needs and wishes of the individual is becoming increasingly important.
Odeja is a recognisable and, above all, a trustworthy brand name. The products are in the higher mid-price and high price range and can easily compare with products of other established European manufacturers. Any buyer who appreciates comfort, quality, good design, health and prestige – in short, quality of living and sleeping – as well as innovation and knowledge based on a long tradition, will choose Odeja products. Constant search for progress, the ability to quickly adjust to the changing conditions in the market, relying on our own knowledge and experience, and development and marketing of our own brand name, which we continue to expand with products of even higher quality, manufactured in Slovenia – these are the values of society and the Odeja employees.
Healthy sleep is becoming more and more important; we have to be well rested in order to be able to face the increasingly demanding and ever faster pace of everyday life. Healthy sleep is the basis for staying healthy and increasing your liveliness, vitality, life energy, contentment and success. There are several factors that influence healthy, regenerative sleep: climate in the room, noise, light, electrosmog, toxic substances in the apartment and the quality of your bed. At Odeja, our mission is to provide the best products to enable people a healthy sleep, restoring their energy and enjoying their rest and the aesthetics of their home.
The Odeja franchise model is based on:
Odeja offers a successful partner system; a business solution that provides the necessary organisational and technical support in opening a franchise unit, help in advertising and starting your business, help in selecting and training your staff, advice and training for franchisees and continued support in regular business. At Odeja, you can start using our know-how from day one without losing your entrepreneurial independence.
The franchisee will also provide the initial capital, business premises and staff.
If you believe that you have most of the following success factors, you are well on your way to a successful independent business with Odeja.
In a partnership, it is imperative that both sides profit. Odeja’s business idea offers high value to buyers. This ensures that Odeja has satisfied customers and good customer responses, which gives employees motivation and happiness in their everyday work.
You mainly make money from your company and sales oriented skills. Your revenue depends on your personal engagement, your location and field of contract. In an attractive location, you can generate EUR 200,000 to 500,000 a year with Odeja. The premises for franchise purposes can range in size from 60 to 200 m2.
Capital is an important factor on the road to independence. The amount required depends on the location, size of shop, layout, rent, etc. We will discuss these things with you openly and frequently. To open an Odeja shop in a good location, you will need a capital of ca. EUR 50,000 to 80,000, half of which will have to be your own capital.
Nowadays, what we all want is healthy sleep, restoring our energy and enjoying our rest. In the 78 years of doing business, Odeja has developed into a top company for the manufacture of quality bed linen for the home.
One of Odeja’s most important strategic directions is the development and sale of products with a higher added value, which is why we put a lot of emphasis on keeping track of technological developments in the world and analysing materials available on the market. We know that one of the great advantages we have over our competitors is the excellent design and visibility of our brand name. Quality is also one of the key elements of a company’s image, strengthening the buyers’ trust in the brand and making it more recognisable.
In the third millennium, this is the main topic in all fields of entrepreneurship and life. Enter the future and become one of Odeja’s partners – call us today. We offer a system that has been tried and tested in practice and we help our partners all the way from the initial training to the complete marketing concept. Take a moment and fill out the contact form to receive more information free of charge.
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